About
It does one thing, and it does it well.
This is a simple watch. It tells the time, it looks like something you would want on your wrist, and that is the entire brief. Four models — not forty. It was never about giving you more to choose between; it was about making the one you pick worth wearing.
01
One price
Thirty dollars, every model, every size. No tiers, no anniversary edition that costs four times as much for a different colour of paint.
02
One signature
Every dial carries the founder's signature at six o'clock, hand-drawn once and reproduced on all four models. A name on the front of the watch is the whole warranty policy, really.
03
Not choices, quality
Four models across men's and women's, 33mm to 41mm. They share a movement, a set of crystal indices and a signature, because a longer catalogue only ever means cutting a corner somewhere.
The dial
Signed, not branded
Twelve faceted crystal indices, a wing motif at twelve, and the founder's signature below the hands. It is the same layout on the 33mm Lumen as it is on the 41mm Nocturne — the only thing that changes is how much wrist it takes up.
4
Models
2
Collections
$30
Every single one